Research projects
My research is focused on advancing practical and theoretical knowledge in the area of health communication and intervention design. I analyze how cancer patients and physicians or clinical staff communicate about cancer treatment or the opportunity to join clinical trials. I study the functioning mechanisms of multimedia strategies (animations, infographics, videos, games...) and message features such narratives and evocative visual images. I adopt a multidisciplinary approach and I collaborate with experts and with the individuals to which the interventions are directed. I use qualitative, quantitative, and participatory methods. Below you can find information and links to the most recent research projects I have worked on.
