Race & ethnicity in clinical trials

This project is a qualitative investigation of professional recruiters’ insights on the specific ways in which communication practice should be adapted to cultural norms when approaching patients from minority communities. The purpose was to provide insights useful to develop future communication strategies for professional recruiters to better assist them when trying to recruit people from racial and ethnic minority groups. Several themes not described elsewhere in the literature emerged: for example, the role of homophily between recruiter and patient, the challenges faced by immigrants, and the role of patient’s family.